Cookies

Information about cookies

At South West Tax we are aware of the trust any potential client places in us and of our responsibility to protect their privacy. With that in mind, we need to let you know about the information we collect using cookies when you use our website, why it is collected and how we use it to improve your user experience.

Cookies: what are they and what is their purpose

A “cookie” is a small file containing various characters (string) that is sent to your computer when you visit a website. When you revisit that website, the cookie will that site to recognise the browser you are using. Cookies can store preferences and other information, and can be used to gather anonymous metric that will help us improve our website based on how they are used. You can, of course, set your browser to refuse cookies or to indicate when a cookie is being used, this can become a problem however, when some website features or services may not function properly without cookies…for example shopping baskets.

Current concerns with cookies

While there are many perfectly legitimate uses for cookies to enhance a users experience & functionality, some uses can present serious privacy issues. These concerns usually occur when a cookie is used to hold personal information for example, a person’s name, e-mail address, billing information etc, that is to be used across multiple sites to track behaviours and internet usage. Cookies can be first party (only working with the website you are visiting) or third party (set by an advertising banner and shared across sites). It is important to realise, therefore, that the privacy issue is not in using cookies but about the information that is gathered and how it is used.

South West Tax cookie usage

South West Tax only use first-party cookies to gather anonymous usage statistics via Google Analytics and we do not collect any personal information. Your browser will not share first-party cookies across different domains. The information we gather will help analyse data about traffic and will enable us to improve our website in order to tailor it to customer needs.

Cookies we use

The only cookies we use are those created for the purpose of analytics through Google.

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These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information anonymously, including the number of visitors to the site, where vistors have come to the site from and the pages they visit. Google Analytics do not collect any personal information as identified in their privacy policy. Google also have a browser plugin that allows users to opt out of their analytics.